sponsors


n o   o n e
    No one. No one could really give a shit, especially as I was doing it all for my own selfish reasons. And screw those arseholes at Snickers, I probably increased their yearly profits single-handedly from all the Snickers I ate on this trip:

    SNICKERS REJECTION EMAIL:
    Reply-To : mm_mars@mmmars.com  
    Sent : Saturday, 12 June 2004 6:05:20 AM
    To : leon_steber at hotmail.com 
    Subject : Re: 5513397A 
    In response to your email regarding MASTERFOODS USA, 
    A DIVISION OF MARS, INCORPORATED product
    
    Thank you for your email.
    
    We are sorry to say that we are not signing any new sponsorships. We 
    are focusing on our current national sponsorships.
    
    We wish you every success in your future endeavors.
    
    Sincerely,
    
    Consumer Affairs
    Masterfoods USA
    A Division of Mars,Incorporated
    
    .....................................................................
    
    SUBJECT: PLEASE RECONSIDER, RE: SPONSORSHIP OF LEON STEBER
    
    Dear Sir,
    
    Thankyou for your quick response in regards to my request for 
    Snickers sponsorship. However I feel I have been dismissed too 
    quickly before you have gotten to know me and I please ask you to 
    reconsider? I think Snickers needs to market itself as a gluten-free
    alternative sports energy bar and feel that I would be perfect as the
    "new face" of Snickers for the Summer of 2004. 
    
    I'm sensitive, passionate about the outdoors and looking after the 
    environment and the whales and all those things, not butt-ugly, 
    semi-intelligent yet stupid enough to ride aimlessly around 
    California on a bicycle for over a month now. It has been Snickers 
    that got me over the Sierras (once in either direction!), Snickers 
    that pushed me up the Big Sur Coast, Snickers that saved my arse on 
    the Gold Country hills. I feel Snickers should market itself towards 
    "real" people doing "real" things, not gorgeous 
    Hollywood-looking beach bodies having fun at the sea. Not that I have
    anything against gorgeous bodies.
    
    As an attractive bonus, I am also very cheap and would gladly give my
    time and my face to the Snickers marketing department in return for 
    only a few Snickers bars each day of my trip (and maybe a Snickers 
    cycling jersey ... so I can spread the good word...!)
    
    I ask you to please reconsidering sponsoring me,
    
    Best Regards
    
    Leon Steber

n o t   c o k e   e i t h e r
    Not like I care though. But I could have really done with a new shirt. Bastards...

    COCA COLA ENQUIRY FORM:
    
    Dear Coca Cola,
    
    I am currently on a bicycle journey that started out in San Francisco
    almost 200 days ago, wandered aimlessly through California, and then 
    up to Alaska and now heading South through Mexico. 
    
    Today I rode from San Cristobal de las Casa to Ocosingo.  A very 
    pleasant ride through mountains covered with pine trees and past many
    small indigenous villages. I was impressed to see how much Coca Cola 
    has made its mark on these villages.  I see Coca Cola billboards, 
    Coca Cola chairs, Coca Cola umbrellas; they even use Coca Cola in 
    some of their shaman rituals.  But nowhere did I see a Coca Cola 
    trash can.  The roadsides were littered with empty Coca Cola bottles 
    and other trash.  Why is this?  Does Coca Cola not consider this to 
    be a part of their social responsibility?
    
    I was also wondering whether you would like to sponsor me for the 
    remainder of my trip?  I would gladly promote the brand in exchange 
    for a new, bright red Coca Cola cycling jersey (my existing jersey is
    looking a bit faded and worse for wear I'm afraid). Or even a new 
    water bottle with the Coca Cola logo splashed across it, that would 
    go down fine. Even a bit of money if you're that way inclined, 
    wouldn't go unappreciated.  I don't actually drink any Coca Cola 
    myself (gives me bad gas; I can clear a room of people with a single 
    fart after a glass of Coke) but would be more than willing to do the 
    Coke company a favour by wearing the logo on the back of my sweat-
    drenched and smelly shirt.
    
    If you'd like to sponsor me, let me know and I'll send you details of
    the next big town I'll be stopping in.
    
    Kind Regards
    
    Leon 
    
    .......................................................................
    
    Coca-Cola Support (coca-cola.support@na.ko.com)  
    To: leon_steber at hotmail.com
    Subject: RE: Coca-Cola Web Form
    Friday, 25 February 2005 3:54:09 AM
    
    Thank you for your recent email message, Mr. Steber. We appreciate 
    your interest in our commitment to the environment. 
     
    The Coca-Cola Company focuses its efforts in two main categories: 
    packaging and operations.  Significant strides have been made in both
    packaging innovation and reduction of the amount of raw materials 
    needed to produce packaging, or source reduction.  We use only 
    packages which are recyclable, and we are active in supporting 
    recycling initiatives, as well as litter prevention programs around 
    the world.  On the operations side, we are quite proud of our efforts
    in the area of wastewater quality.  Before we discharge wastewater 
    into a natural body of water, we treat that discharge to a level 
    capable of supporting fish life.
     
    I've included links to two brochures on our website that illustrate 
    our commitment to preserving the environment:
     
    http://www2.coca-cola.com/citizenship/eKOsystem.pdf
     
    http://www2.coca-cola.com/citizenship/environmental_report.html
     
    As a consumer oriented Company, consumer feedback is very important 
    to us.  Please be assured that we have shared this information with 
    our colleagues in Mexico. 
     
    Please visit our website again if we can be of further 
    assistance.
     
    Sherry
    Industry and Consumer Affairs
    The Coca-Cola Company
     
    .......................................................................
    
    To: coca-cola.support@na.ko.com
    Subject: RE: RE: Coca-Cola Web Form
    Thursday, 3 March 2005 19:27:05 AM
    
    Thanks for your vaguely related response to my query regarding your 
    environmental policies.  I guess you guys just have a list of 
    standard answers to commonly asked questions.  However, you aren't 
    doing your job properly; where's your standard answer to my 
    sponsorship question?  I'd really love, at least, a coca cola water 
    bottle.  The mouthpiece on the one I'm using at the moment is getting
    quite crummy from all the spittle around my mouth after a day's riding.
    
    Thanks again for your response, have a great day.
    
    Cheers
    Leon
    
    .......................................................................
    
    Coca-Cola Support (coca-cola.support@na.ko.com)  
    To: leon_steber at hotmail.com
    Subject: RE: RE: RE: Coca-Cola Web Form
    Monday, 7 March 2005 4:07:12 AM
    
    Thank you for contacting The Coca-Cola Company, Mr. Steber.
    
    The Coca-Cola Company focuses its efforts in two main categories: 
    packaging and operations.  Significant strides have been made in both
    packaging innovation and reduction of the amount of raw materials 
    needed to produce packaging, or source reduction.  We use only 
    packages which are recyclable, and we are active in supporting 
    recycling initiatives, as well as litter prevention programs around 
    the world.  On the operations side, we are quite proud of our efforts
    in the area of  wastewater quality.  Before we discharge wastewater 
    into a natural body of water, we treat that discharge to a level 
    capable of supporting fish life. 
    
    As I am sure you can imagine, The Coca-Cola Company receives numerous
    requests for support on a daily basis from a wide range of 
    individuals and organizations from more than 200 countries where our
    brands are sold.  While we would love to support every worthwhile 
    request that comes to us, we simply can't. 
    
    We wish we could respond more positively.  If you have additional 
    questions or comments, please visit our website again. 
    
    Sheila
    Industry and Consumer Affairs
    The Coca-Cola Company
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